Sunday, February 8, 2009

The Make or Break Season

http://www.nytimes.com/2009/02/05/fashion/05SMALL.html?scp=6&sq=Fashion&st=cse

Five years ago new fashion designers were coming out of everywhere. The dream to move to New York and make it being another Calvin Klein was actually coming to a reality for many amateur fashion designers. But with the economic climate like it is today that chance to make it is decreasing quickly. Investors are not putting down money to help small fashion designers out anymore. This year during Fall 2009 Fashion week will be a very different one. Usually fashion week would showcase over 50 new designers but this year there are only 10 new labels debuting.
Another harsh reality in the fashion world is that designers are finally realizing that their one of kind pieces and fashion forward statements are not going to be in the stores this year. Buyers are said to be cutting their sales almost 30% for Fall collections. Fashion week is for Designers who showcase their very very pricey lines. But Pricey lines don't cut it anymore. There is no need for designers to produce their outrages price points when nobody is willing to buy. More and more department stores who usually buy top of the line desinger clothing will no longer have them in their stores. The rich are no longer rich and the poor are even poorer therefore retailers have to adjust.

No comments: