Microspoft VS Apple

http://www.usatoday.com/money/industries/technology/2009-02-12-microsoft-stores-take-on-apple_N.htm

Over the past year apple stores have been popping up in major cities. Apple has taken over the market with all of their recent advertising campaigns and their new products. For years Microsoft was the preferred label versus apple. But Apple has recently gotten a good amount of the market share.
To compete with Apple, Microsoft are starting to open up their own free standing stores across the country. Microsoft is the world's largest software company. Not only is Microsoft on a good majority of the nations desktop and laptops but Microsoft is also in their homes in other forms. Microsoft is the creator the XBOX video gaming system and the Zoom MP3 player. I think this will give Apple a run for its money. So many people are more comfortable with Microsoft products that bringing stores to consumers will help their sells in the long run.